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	<title>Fresh IDs &#187; Brand Management</title>
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		<title>It&#8217;s all about benefits</title>
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		<pubDate>Wed, 27 Jan 2010 12:50:10 +0000</pubDate>
		<dc:creator>Teo Radu</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[bag]]></category>
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		<description><![CDATA[Building a brand is about describing the benefits. When I have a chance, I&#8217;m trying to convince my customers that managing a brand is the key for a successful business. Only few entrepreneurs have the chance to be pioneers in their markets. But sooner or later they are also involved in the competition war. What [...]]]></description>
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