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	<title>Fresh IDs &#187; Teo Radu</title>
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	<description>Let&#039;s Talk About Branding</description>
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		<title>Burberry &#8211; Prorsum</title>
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		<pubDate>Fri, 29 Jan 2010 22:57:53 +0000</pubDate>
		<dc:creator>Teo Radu</dc:creator>
				<category><![CDATA[Poweful Brands]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[british]]></category>
		<category><![CDATA[classy]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[style]]></category>

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		<description><![CDATA[With a history of more the 150 years, Burberry is an international recognized British luxury brand. When I firstly found it as a newcomer in Top 100 Brands for 2009, a classification made by Interbrand, I was a little bit surprised. I didn&#8217;t expected to find it right next to Visa, Lexus or Adobe. At a second thought, their world wide distribution [...]]]></description>
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		<title>The corporate identity and on-line culture</title>
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		<pubDate>Wed, 27 Jan 2010 14:46:51 +0000</pubDate>
		<dc:creator>Teo Radu</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[principles]]></category>
		<category><![CDATA[values]]></category>

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		<description><![CDATA[I found corporate identity as the foundation of a stable business. Corporate identity is not about designing a logo and some business cards, it&#8217;s about how the company communicates with the market and the partners. A strong identity is based on internal values, on the image it has inside. The reputation of a company starts [...]]]></description>
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		<title>It&#8217;s all about benefits</title>
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		<pubDate>Wed, 27 Jan 2010 12:50:10 +0000</pubDate>
		<dc:creator>Teo Radu</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[bag]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[brand]]></category>

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		<description><![CDATA[Building a brand is about describing the benefits. When I have a chance, I&#8217;m trying to convince my customers that managing a brand is the key for a successful business. Only few entrepreneurs have the chance to be pioneers in their markets. But sooner or later they are also involved in the competition war. What [...]]]></description>
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