Burberry – Prorsum
Posted by Teo Radu in Poweful Brands on January 30th, 2010
With a history of more the 150 years, Burberry is an international recognized British luxury brand. When I firstly found it as a newcomer in Top 100 Brands for 2009, a classification made by Interbrand, I was a little bit surprised. I didn’t expected to find it right next to Visa, Lexus or Adobe. At a second thought, their world wide distribution network, the royal awards, the quality of Burberry products made me think they deserve a place in the Brands Hall of Fame. Read the rest of this entry »
The corporate identity and on-line culture
Posted by Teo Radu in Corporate Identity on January 27th, 2010
I found corporate identity as the foundation of a stable business. Corporate identity is not about designing a logo and some business cards, it’s about how the company communicates with the market and the partners. A strong identity is based on internal values, on the image it has inside. The reputation of a company starts from its employees and business partners, with the relationship between work philosophy and marketing strategy. The stronger the relationship, the more stable the business is. Read the rest of this entry »
It’s all about benefits
Posted by Teo Radu in Brand Management on January 27th, 2010
Building a brand is about describing the benefits. When I have a chance, I’m trying to convince my customers that managing a brand is the key for a successful business. Only few entrepreneurs have the chance to be pioneers in their markets. But sooner or later they are also involved in the competition war. What give us a huge advantage over the competitors? The answer is quite simple: branding.
Managing a brand is about fast thinking, searching opportunities and a brand manager should be able to quickly answer the following questions:
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